Senior Marketing Analyst
Reporting to the Vice President Marketing, the Senior Marketing Analyst will develop and manage marketing data and reporting processes for sales, marketing, support and product management including: the CRM solution, Intranet, customer surveys and the development and deployment of marketing programs.
Responsibilities include but are not limited to:
- Development and maintenance of sales and marketing reports for lead generation and advertising programs
- Creation, management and tracking of online Google ad words program
- SEO management and reporting
- Reporting on Web traffic and user behaviour including creation and deployment of customer satisfaction and product development surveys
- Creation, management, tracking and reporting of marketing programs within the CRM system
- Developing and maintaining online trademark protection program
- Management and deployment of e-mail campaigns
- Management and hosting of webinars
- End user and corporate database management for market development
- Liaise with Sales and Operations to integrate CRM and ACCPAC reporting
- HTML support for Web development team
- Other duties, responsibilities, projects, etc. as assigned
Knowledge, Skills & Abilities:
- Creative and inventive, yet pragmatic, approach to problem solving
- Ability to think and operate both strategically and tactically
- Strong quantitative and analytical skills
- Self starter capable of juggling multiple tasks and projects
- Leadership skills, with a willingness to speak your mind
- Flexible approach to work, with ensured closure of tasks
- Good understanding of CRM and ERP systems, Intranet/Internet knowledge, familiarity with client/server applications and relational databases
- Knowledge of MS SQL, .net and Crystal Reports would be an asset
Experience:
- Degree in Accounting, Computer Science, Finance; or Business Analysis related experience
- Minimum 5 years experience in Marketing data or program management, e-commerce, Web development or database management
- Strong verbal and written skills, as well as high level of confidence and success interacting with business professionals at all levels
Please send an e-mail with your resume attached to
. Please include "Senior Marketing Analyst" in the e-mail subject line.
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